071: Email Fundraising with the Environmental Defense Fund

Using the Whole Whale
12/07/2017
071: Email Fundraising with the Environmental Defense Fund

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Episode Synopsis

Can nonprofits increase their donation size using basic email marketing techniques? Yes they can, and we sat down with Emily Stevenson of the Environmental Defense Fund (EDF) to learn how. Compared to direct mail and other forms of communication, email marketing is a very effective and low-cost form of member engagement. Using EDF’s email list... »

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