This conversation applauds "B" players in organizations, their contribution to results, execution and change management.  While the "A" and "C" players can attract more attention, it's the "B" players who are the lifeblood of the organization and vital to the execution of any strategy. Thank you to guest Dean McAlister for his insight. How does this fit in with your story?  Have you ever been successful in an initiative because you focused on the Middle? Go to our website to contact us or to see the references mentioned in the episode - www.urstoria.com.  

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