“The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy.” ~Quote from Peter DruckerOften people come to us and say, "I've got this great program, and I want your help in selling it." If only the world knew about your program, then you'd be able to sell it, and then you'd have a successful business. Sound familiar? Before you create a program, two things you should consider: Who is my audience?~ and ~What does my audience REALLY, REALLY want (or need)?In this episode, Mark and Jaimie dive deep into the components of an effective marketing strategy and how having this in place is absolutely vital to have in place in selling your products, programs, and services. Recorded 07/14/20.HERE ARE ALL THE RESOURCES WE CURRENTLY OFFER (more to come, so join our community to receive updates)'Pivot Your Practice' Mini-Course Workshop:https://upscaleyourbusiness.com/5-day-map'90 Days to Clarity & Clients':https://upscaleyourbusiness.com/90-days-to-clarity-clientsRequest your FREE PERSONALIZED MARKETING ASSESSMENT:http://www.upscaleyourbusiness.com/assetsAccess our FREE RESOURCES:http://www.upscaleyourbusiness.com/toolboxRequest our 'CONTENT ON PURPOSE' Template:http://www.upscaleyourbusiness.com/cop-templateSUBSCRIBE to our YouTube Channel:https://www.youtube.com/channel/UC31T1O9IDTzDrsPsj6sDN2AJOIN OUR FACEBOOK GROUP, "Upscale Success Strategies for Coaches and Consultants":https://www.facebook.com/groups/upscalesuccessstrategies/LISTEN TO OUR PODCAST that will help you on your online business journey:http://www.upscaleyourbusiness.com/podcastREGISTER for our LIVE Implementation calls (these are real-life business coaching calls):http://www.upscaleyourbusiness.com/implementationOUR PROGRAM OFFERS FOR COACHES AND CONSULTANTS:http://www.upscaleyourcoachingbusiness.com-=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=-CONNECT WITH US:Jaimie Skultety:https://www.linkedin.com/in/jaimieskultetyMark Kanty:https://www.linkedin.com/in/mark-kanty-=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=-OUR SITES:Upscale Your Business:http://www.upscaleyourbusiness.comUpscale Your Coaching Business:http://www.upscaleyourcoachingbusiness.comRelease DynamicsJoin our free 5-day M.A.P. Workshop (Monetize, Accelerate, Prosper) and discover how to create meaningful progress and profits in your coaching business. Whether just starting or ready to scale, this workshop offers the momentum and clarity needed to succeed. Register here: https://upscaleyourbusiness.com/5-day-map

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