UCM 268: Fixing the Associate Problem Before It Starts with Dr. Brian Pokorski

Upper Cervical Marketing Podcast
08/09/2025 44 min Episodio 268
UCM 268: Fixing the Associate Problem Before It Starts with Dr. Brian Pokorski

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Episode Synopsis

Dr. Brian Pokorski on the UCM Podcast In this episode of the UCM Podcast, Tony Hook interviews Dr. Brian Pokorski who shares his unique journey into upper cervical care, his eclectic approach to technique, and the systems he's built to prepare for the right associate. From past hiring missteps to a fully developed onboarding and training plan, Dr. Pokorski explains how to avoid common pitfalls and create a win-win relationship that serves both the doctor and the patients.

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