Mariska Kesteloo is on a mission to raise awareness about the mostly untapped potential of using influencer marketing in the business events tourism space.She creates B2B influencer marketing campaigns for suppliers including hotels, and convention bureaus in the meetings & events industry.  But this pioneer was herself thrown a new curveball this year, as if Covid wasn't enough. Mariska talks about her heart-wrenching journey that's changed her and even improved her business.Quotes From Episode"There's a younger generation entering the workforce that has grown up with social media, it's a part of their lives and I think we must not underestimate that and the younger generation is now making decisions about major conferences.""It's been a hell of a year, I never cried in my life as much as I have this year... But I wanted to share (my story) and I'm so thankful that I did because apparently many more people are suffering than I thought."Don't miss:6.08 - How a business tourism influencer is different from other marketplace influencers8.42 - The nuts and bolts of a partnership with an influencer11.10 - What's the difference between ambassadors and influencers for convention bureaus?13.07 - The missing segment in many CBs strategies21.42 - Measuring outcomes with influencers34.17 - Influencer marketing at no extra cost37.44 - The big curveball that changed Mariska and her businessConnect with Mariska KestelooLinkedIn: linkedin.com/in/mariska-kesteloo-influencermarketing/Instagram: instagram.com/mariskakesteloo/FaceBook: facebook.com/mariska.kestelooWebsite: wordofmice.com/Other Links Mentioned:Episode 11 Karen Bolinger: What crisis has taught me as a CEOConnect with Upon Arrival: Email: [email protected]

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