How do we get more people to understand the importance of financial planning? Making a financial decision is scientifically proven to be one of the hardest things for a human to do. We just can’t get our heads round it, so we bury them in the sand instead. In this episode, comedian Olga Koch is joined by one of the UK’s leading behavioural economists, Mark Pittaccio (Quilter). He talks about why good people make bad decisions and shares some clever mind-tricks financial advisers can use to help clients empathise with their future selves. Visit the Upfront blog - iress.com/upfrontSee omnystudio.com/listener for privacy information.

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