What would Don Draper do to promote financial advice? Not enough people seek financial advice. Most think it’s only for the wealthy and don’t fully understand all the services a financial adviser can provide. Sounds to us like a classic marketing problem. In this episode, comedian Olga Koch is joined by Kevin Chesters, a creative strategist who’s worked at some of the most famous and feared advertising agencies. He has some straight-talking marketing advice to help financial services businesses get noticed. Visit the Upfront blog -  iress.com/upfrontSee omnystudio.com/listener for privacy information.

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