Episode Synopsis "What Every Brand Should Know About Digital Video Ads"

Join us as we sit down with Pavan Patidar, Director of Ad Optimization, and discuss the rise of video advertising, why it’s become such a huge part of direct response advertising, and what you can learn to make your video ads the best they can be. Pavan shares hands-on knowledge about what works, what doesn’t, and what’s surprised him when it comes to video advertising for direct response. With perspective from his time spent at Facebook and his years in the digital advertising world, you’re guaranteed to find actionable insight.

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