Paul was definitely on my bucket list. He indirectly helped me to get better in that downwinding game more quickly. It was a pleasure to get to know him and talk to him about the challenges and the beauty of inventing a new foiling category.Like the show? Buy me a coffee: https://buymeacoffee.com/rxxtq9j5fjcThanks to Jens of the Foilsessions App for supporting the show.Get your Foiling App here: https://foilsessions.appThanks to the team around SurfEars!Get yours here: https://6cZKVD.short.gy/surfearsThank you for helping me out and get some hidden episodes: patreon.com/UpOnFoilCheck out our Website: www.uponfoil.comWatch the FD Documentary: https://www.youtube.com/watch?v=qWPRlOjPluISummaryIn this episode of the Up on Foiler podcast, host Matt interviews Paul Martin, the founder of Foil Drive. They discuss the evolution of the Foil Drive product, the challenges of running a growing business, and the importance of customer feedback. Paul shares insights into the dynamics of his team, the development of new products, and the significance of maintaining a strong company culture. The conversation also touches on the competitive landscape of the foiling industry and the personal experiences that drive Paul's passion for water sports.Chapters00:00 Introduction to Foil Drive and Paul Martin04:32 The Evolution of Foil Drive10:25 Design Principles and Product Development15:45 Unlocking the Potential of Foil Drive20:33 Customer Feedback and Brand Recognition24:50 The Purpose Behind Product Development27:39 Challenges of Product Complexity32:15 Learning from Past Mistakes35:58 The Importance of Packaging38:04 Transitioning Leadership for Innovation40:39 Current Water Sports Practices43:30 Reflections on Competitors and Industry Trends

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