S3 Ep11: Behind the Influence, Lucrece Sicat Loeb talks Creator Economy

20/06/2025 9 min Temporada 3 Episodio 11
S3 Ep11: Behind the Influence, Lucrece Sicat Loeb talks Creator Economy

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Episode Synopsis

Amazon’s Head of Marketing, Lucrece Sicat Loeb, joins us to unpack the ins and outs of the creator economy. This episode explores influencer marketing myths and reveals why authenticity and community are key to success.