This week, we’re getting into the messy truth about authenticity – why it matters and why it’s harder than it looks.We talk about what happens when you’re constantly masking at work, the pressure to “tone it down,” and how much energy you waste trying to be the version of yourself you think other people want. Spoiler: it’s knackering.From swearing on socials to being told to soften a Geordie accent, we share our own stories of when we’ve hidden bits of ourselves to fit in – and what it took to finally drop the act. We dig into comparison traps, corporate conditioning, and the freedom that comes when you just stop pretending.By the end, we boil it down to three Cs – Clarity, Consistency, and Courage. Know who you are, show up as that person every day, and have the guts to keep doing it even when people don’t like it. Because being authentic isn’t about sharing every detail of your life – it’s about living by your values and backing yourself, even when it feels uncomfortable.

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