This episode is sponsored by podloom.ai – done for you podcast production.In Episode 24 of Unstuck: Marketing for Founders, Maurice unpacks the difference between a throwaway freebie and a strategically engineered lead magnet that powers your entire sales funnel. Most founders create a PDF or checklist and hope for the best—this episode shows you how to turn that asset into a predictable engine of attention, authority, and action. From positioning and copy, to delivery, automation, and follow-up systems, Maurice shares a proven process that works across SaaS, consulting, coaching, and service businesses. You’ll learn why most lead magnets underperform, how to engineer "the next logical step," and what makes someone say, “I need more of this” after the first interaction.To learn how to build a sales machine that starts with one powerful piece of value, visit your-fractional-cmo.com.

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