Welcome to 'Unsold,' the bi-weekly podcast where we unravel the complex world of B2B SaaS marketing. In this episode, we delve into the challenge faced by early-stage startups: Can you conduct effective marketing with just ₹1 lakh per month? Join us as we dissect key aspects like budgeting, talent investment, marketing strategies, content production, and the pivotal role of founders. We also explore the journey of leads from marketing qualified to sales qualified, the power of consistency, and the art of customer-centric marketing. Whether you're a founder or a leader in the B2B SaaS domain, this episode is packed with insights to help you make the most of your marketing budget.In this episode, you'll learn: 👉 How to determine if ₹1 lakh is enough for your B2B marketing needs. 👉 The importance of investing in high-quality marketing talent. 👉 Crafting a marketing strategy that aligns with your business goals. 👉 Effective content production and distribution methods. 👉 The crucial role of founders in shaping marketing strategies. 👉 Transitioning from Marketing Qualified Leads to Sales Qualified Leads. 👉 The power of consistency in marketing efforts and customer-centric approaches. 👉 Setting realistic expectations and the art of marketing experimentation#B2BSaaS #MarketingStrategy #StartupGrowth #BusinessLeadership #Podcast #ContentMarketing #LeadGeneration #StartupTips #MarketingBudget #SaaSMarketing

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