DeLinda Forsythe, CEO & Founder of Innovative Commercial Environments (ICE). ICE focuses on developing the most creative office and hospitality spaces in San Diego - Creating Spaces to Transcend the Ordinary. Here are some key moments from our conversation: Brief introduction of yourself and your company. (00:40) What was the inspiration for you to launch a different way of approaching commercial furniture and office spaces? (04:50) In your experience, how do leadership, soft skills and mentorship translate to financial results? (07:42) Employees and clients value us as much as we value them. (10:50) Changing the conversation to being about the best value/ROI vs. just the best price. (24:04) What are some of the leadership challenges you have faced along the way and how did you overcome them? (25:41) What’s next for you and what does it look like? (32:27) One key piece of advice in leadership for people listening. (38:40)

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