Building a customer community has been on the goal sheet for most B2B and consumer product companies at some point or another. But do your customers really need one? And are you ready to go all in to make it work? In this episode, Micah is joined by customer community consultant Heather Foeh to break down the elements of successful online communities and some common misconceptions. With actionable strategies for starting small and scaling effectively, this episode is packed with valuable tips to help you build a thriving and engaged customer base - or avoid a potential misstep altogether."Customer vibe is very hard to put into an ROI. Once they feel like it's their community, that's a great tipping point. It's a good six months before that first glimmer." - Heather FoehFree PDF guide @ https://bit.ly/upshotsfoehConnect with Heather on LinkedIn. Follow Unserious in your podcast app, at unserious.com, and on Instagram and Threads at @unserious.fun.

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