Ever had a spark of inspiration that fizzled out when you shared it? Or a great idea that was misrepresented when you weren't there? Let's face it, sometimes getting your ideas across is harder than coming up with them in the first place. In this Upshots episode, Micah is joined by fellow Unserious co-founder and host J.B. Skelton to learn how the briefing process can not only organize your thoughts but captivate leadership and drive decision-making. This simple tool can be your secret weapon for bringing big ideas to life and making sure they stick the landing."Most of the time that a decision gets made, you're not able to be in the room. So a solid brief really helps us focus our story and tell it story for us. It brings stakeholders along and wins sponsorship for promising ideas." - J.B. Skelton Free PDF guide @ bit.ly/upshotsskelton1Follow J.B. on LinkedIn and @jbskelton on Instagram.Follow Unserious in your podcast app, at unserious.com, and on Instagram and Threads at @unserious.fun.

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