Unscripted SEO Podcast Show Notes
Episode: Writing the Right Book for Your Business with Ali Machate Host: Daniel Hill Guest: Ali Machate, CEO and Founder of The Writers Ally
About the Guest
Ali Machate is the CEO and founder of The Writers Ally, an author services company that helps serious authors write, publish, and sell high-quality books. With a background at Simon & Schuster (one of the Big Five publishers), Ali brings traditional publishing expertise to independent authors and business owners looking to leverage books for business growth.
Key Topics Discussed
The Evolution of Publishing

How digital technology has made reading more accessible through eBooks and audiobooks
The shift from traditional gatekeepers (Oprah, NY Times bestseller list) to platforms like BookTok
The democratization of publishing and audience building

Should Every Business Owner Write a Book?

The short answer: No. Not everyone should write a book
Common scenarios where book writing isn't the right choice:

Too early in business (lack of case studies and client stories)
Wrong timing or insufficient platform
When other content formats might be more effective



Writing the Right Book vs. The Wrong Book

The memoir trap: Many coaches want to write memoirs when they should write prescriptive business books
The importance of understanding your target market (memoir readers vs. business book readers)
Strategic thinking: What do you want the book to accomplish for your business?

Key Questions to Ask Before Writing

Who are you trying to reach?
What do you want readers to do after reading your book?
What transformation do you want to create for your readers?
How does this book fit into your broader business strategy?

The Authority Effect

The connection between "author" and "authority"
How books can open doors to speaking engagements, podcasts, and media opportun...

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