Join TheDaysEndPodcast as we sit down with Ashley Ermis, the passionate manager of Joli Boutique in Boerne, Texas. Dive into how their "community over competition" mindset, strategic approaches, and community-driven initiatives have helped the boutique flourish. Discover the key to navigating industry challenges, building a loyal customer base, and giving back to the community through nonprofit partnerships like the Kendall County Women's Shelter. This fun, energetic, and inspiring episode has "America" and it's small town businesses written all over it!

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Timestamps:

00:00 Introduction to Ashley Ermis and Jolie Boutique
03:26 Ashley’s Journey into Retail and Photography
06:19 Transitioning to Art School and Early Career
09:21 Joining Jolie Boutique and Early Experiences
12:16 The Evolution of Jolie Boutique
14:58 Navigating Trends vs. Timeless Fashion
18:00 Quality Over Quantity: The Boutique Approach
21:13 Community Over Competition in Boerne
23:52 Events and Engagement in the Local Community
26:46 The Impact of Local Events on Business
29:53 The Boerne Retailer Style Show and Its Significance
34:37 The Birth of a Community Event
38:27 Partnering with the Kendall County Women's Shelter
41:50 Navigating the Pandemic: Challenges and Adaptations
55:31 Resilience and Growth in Retail
01:03:38 Looking Ahead: Future Plans for Jolie Boutique
01:11:04 Outro


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