TikTok Seems to Have Cracked the Code on Social Shopping, with Ben Rey, Chief Revenue Officer at Teikametrics

Unpacking the Digital Shelf
12/08/2024 37 min Episodio 267
TikTok Seems to Have Cracked the Code on Social Shopping, with Ben Rey, Chief Revenue Officer at Teikametrics

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Episode Synopsis

Did you know that of the users who have engaged with TikTok Shop, 71.2% of them have bought a product? Smells like social shopping to me! Their advancements, from getting in the fulfillment game to an affiliate program, are driving some really impressive results with Gen Z, with acquisition costs still lower than other channels. Are you playing? Should you be? What’s working? What’s not? Here we are with Ben Rey, Chief Revenue Officer at Teikametrics, to get all the answers for you to refresh or create your TikTok Shop strategy.

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