The Barcode is Getting WAY Smarter, with Kerry Morrison, Head of Retail and Marketplaces at GS1

Unpacking the Digital Shelf
09/06/2025 34 min Episodio 310
The Barcode is Getting WAY Smarter, with Kerry Morrison, Head of Retail and Marketplaces at GS1

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Episode Synopsis

That little barcode on the box, the engine of every sale, is getting a HUGE makeover, one that promises to transform the consumer’s shopping journey and their interactions with your brand. All powered by the new GS1 QR Code! There’s a ton of opportunity packed into that code, and Kerry Morrison, Head of Retail and Marketplaces at GS1 joined the podcast to make sure you’re getting ready to take advantage of it.

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