Test and Scale Social Commerce, Interview with Luke Garro, EVP and Content Director at GYK Antler

Unpacking the Digital Shelf
19/12/2019 37 min Episodio 13
Test and Scale Social Commerce, Interview with Luke Garro, EVP and Content Director at GYK Antler

Listen "Test and Scale Social Commerce, Interview with Luke Garro, EVP and Content Director at GYK Antler"

Descargar episodio Ver en sitio original

Episode Synopsis

New commerce opportunities in social are popping up all the time. How do you test and scale these direct methods in an agile way? Peter Crosby and Rob Gonzalez spoke with Luke Garro, EVP and Content Director at marketing agency GYK Antler, about the best practices for brands to drive connection and commerce through social.

More episodes of the podcast Unpacking the Digital Shelf

Speed and Agility Trump Scale and Heritage: Warning Signs from the Hidden Economy, with Jeriad Zoghby, Former Chief Commerce Strategy Officer at IPG 15/12/2025
A Retail Media/PDP Silo-Busting Deep Dive, with Jack Lindberg, Head of Product Strategy & Design at Shalion 08/12/2025
Authentically Influencing a High Consideration Sale, with Juliet Scott-Croxford, President of Americas at Brompton Bicycle 01/12/2025
Your AI Pilots Need to Grow Up to Keep Up, with Barry McGeough, Global Vice President of Innovation and Strategy at AmeriCo Group and Sonal Gandhi, Chief Content Officer at The Lead 24/11/2025
The Best 2026 RMN Investment You Can Make is Aligned Incentives, with Mike Feldman, SVP of Commerce at Flywheel 17/11/2025
Putting the Product Imagery Lifecycle in Hyperdrive, with Preet Singh, Founder and CEO at Imagine.io 10/11/2025
Reimagining Category Marketing: Collaboration, Retail Media & the Shopper - with Melissa Polglase, General Manager - Marketing & Retail Media, David Jones 04/11/2025
The Path to Agentic Commerce Readiness, with Natalija Pavic, Senior Director Product Marketing at KIBO Commerce 03/11/2025
The DNA of Winning in eCommerce: Lessons from Profitero’s 2025 Benchmark Study with Mike Black, Chief Growth Officer at Profitero 27/10/2025
Great Brand and Retailer Collaboration Starts and Ends with the Flywheel, with Brooke Chambers, Director of Growth & Strategy Merchandising at Kroger 20/10/2025
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA