Spicing up the Global Creative Process at McCormick, with Leah Carlson, VP Client Services at Velir

Unpacking the Digital Shelf
27/05/2024 27 min Episodio 256
Spicing up the Global Creative Process at McCormick, with Leah Carlson, VP Client Services at Velir

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Episode Synopsis

Digital transformation is in Leah Carlson’s blood. From the first outside employee at a family-run business, to leading technology and web projects at the National Cattlemen’s Beef Association, to 6.5 years building out global creative, content, and growth capabilities at McCormick, and now at digital marketing agency Velir, she has created a way of working across global teams to implement technologies and best practices that drive efficiency while still enabling local control. Leah generously joined the podcast to share the most impactful lessons from her journey.

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