It’s Time to Market to the Algorithm, with Tim Wilson, Chief Revenue Officer at ProductWind

Unpacking the Digital Shelf
12/05/2025 35 min Episodio 306
It’s Time to Market to the Algorithm, with Tim Wilson, Chief Revenue Officer at ProductWind

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Episode Synopsis

Listeners of this podcast are experts at thinking about the consumer who is shopping in a digital context, and how to do their best marketing to win over those consumers in the moments of discovery and conversion. Tim Wilson, Chief Revenue Officer at ProductWind, thinks that you ought to marketing at another customer that you may be neglecting: the algorithm itself. Winning at that marketing motion may be more extensive, and more winnable than you think. Tim joined the podcast to explain.

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