Is Amazon today Pay-to-Play and the Impact on Your Strategy, with Kiri Masters, Head of Retail Strategy, Acadia

Unpacking the Digital Shelf
30/01/2023 26 min Episodio 188
Is Amazon today Pay-to-Play and the Impact on Your Strategy, with Kiri Masters, Head of Retail Strategy, Acadia

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Episode Synopsis

With Amazon’s ad revenue now reaching around 10 BILLION a quarter, the discovery, research, and shopping experience on page 1 of search results has been dramatically transformed. But how? Does anyone know, and know what you should do about it? Turns out, yes. Acadia, the digital agency for challenger brands teamed up on a study with Analytic Index on a report called “In it to Win it: How Amazon is pay-to-play for brands, why that matters, and what to do to win”. How could we NOT get Kiri Masters, Head of Retail Strategy at Acadia, on the podcast to talk about it?

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