Interview: How Emerging Brands Survive - and Thrive - in a Downturn, with Karen Howland

Unpacking the Digital Shelf
23/04/2020 30 min Episodio 35
Interview: How Emerging Brands Survive - and Thrive - in a Downturn, with Karen Howland

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Episode Synopsis

During a downturn, there are factors that work in favor of an emerging brand driving sales and engagement with their consumers, and there are headwinds. Karen Howard, Managing Director of Circleup, an investment platform for early-stage consumer brands, shares data and insights on how emerging brands should think about surviving, and thriving, in the current environment.

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