How the Alcohol Beverage Industry Is Responding to the Surge in Demand from Digital Consumers, with Wayne Duan, VP of Ecommerce and Digital Commerce at Constellation Brands

Unpacking the Digital Shelf
21/05/2020 34 min Episodio 41
How the Alcohol Beverage Industry Is Responding to the Surge in Demand from Digital Consumers, with Wayne Duan, VP of Ecommerce and Digital Commerce at Constellation Brands

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Episode Synopsis

One of the biggest growth categories during COVID-19 is alcohol beverages, and consumers are using digital platforms to get it. Wayne Duan, VP of Ecommerce and Digital Commerce at Constellation Brands joins Peter Crosby and Rob Gonzalez to discuss how the alcohol beverage industry is managing this rise in digital consumers, and what of these new trends may stick and apply across other categories.

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