Fresh Consumer Digital Shelf Insights, with Cara Wood, Head of Brand Journalism at Salsify

Unpacking the Digital Shelf
27/02/2023 28 min Episodio 192
Fresh Consumer Digital Shelf Insights, with Cara Wood, Head of Brand Journalism at Salsify

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Episode Synopsis

For 8 years Cara Wood, Salsify’s head of Brand Journalism has surveyed consumers across a growing list of countries to identify the shifting trends of consumer behavior on the digital shelf. 2022 was a year of shift from pandemic to inflation and recessionary fears. The results of the latest survey are now in, and Cara joined the podcast to lay out the chief takeaways, and what steps brands might take to drive discovery, conversion and loyalty based on how consumers are shopping today.

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