Boosting the Search and Content Flywheel - An AI Case Study, with Bob Bowman, Search and Digital Shelf Expert at Win the Shelf and NEEM

Unpacking the Digital Shelf
16/06/2025 43 min Episodio 311
Boosting the Search and Content Flywheel - An AI Case Study, with Bob Bowman, Search and Digital Shelf Expert at Win the Shelf and NEEM

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Episode Synopsis

While Global Head of Digital Commerce Search at Unilever, Bob Bowman, now Search and Digital Shelf Expert at Win the Shelf and NEEM, was at the forefront of introducing AI into his global search and content operations to scale the business impact they were able to have. He joined the podcast to share the under the cover essential components and strategies required to test and learn his way to better content reaching more product pages at a lower cost.

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