A Health Checkup for DTC, with Carina McLeod, CEO and Founder of Ecommerce Nurse Limited

Unpacking the Digital Shelf
04/09/2023 41 min Episodio 219
A Health Checkup for DTC, with Carina McLeod, CEO and Founder of Ecommerce Nurse Limited

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Episode Synopsis

With budgets tighter and pressure on profitability increasing, the decision on if, when, and how to execute a direct to consumer strategy is ever more challenging and fraught. We invited Carina McLeod, CEO and Founder of Ecommerce Nurse Limited, on the podcast to give us a health check on DTC, and how brands are adjusting their strategies in this next decade of the digital shelf.

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