Strategy and growth consultant Ed Marsh shares his theory about how machinery manufacturers can tap into a secret weapon they have already set the groundwork for: mindset and capability. Ed explains how manufacturers can use their tools and processes on the production side to improve their marketing side. Listen in as Sean and Ed dive into his strategy, how it can be implemented with a smooth transition, and why sometimes risks need to be taken.PACK EXPO East returns to Philly in February 2026. It’s your east coast connection for packaging and processing solutions.  Be there to catch up on the latest industry advances, connect with suppliers and land on the right solutions for your entire production line—from automation and sustainability to e-commerce and much more.  Register today at packexpoeast.com.Register for PACK EXPO East today!

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