Join three business owners from across North America on the Unlock Podcast as they share hard-earned insights from the security industry.In this episode, recorded live in Orlando, they dissect the hottest trends: Automation: Why it's key to maximize efficiency and free up resources for revenue generation. Biometrics: The rise of facial recognition and mobile credentials, and how they impact access control. Access Control: Why locksmiths should embrace it, the power of recurring revenue, and differentiation strategies. Commoditization: Thriving in a service-based world by building strong customer relationships. Specialized Skills: The importance of investing in IT, fabrication, and code compliance expertise. DIY: Adapting to the rise of DIY security solutions and finding your niche.Tune in for real-world experiences and actionable strategies to unlock your business potential. Visit unlockedpodcast.com for show notes and more.

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