With David Bonifacio being a walking example of someone that lives with his standards cranked right up I couldn't think of anyone better to talk to about the topic. In this episode David and I explore the underlying principles to and importance of lifting standards, both in one's personal life and within their business. We talk about road blocks, creating habits, the utility of working with a coach, and much more in hope of though provoking listeners to start looking at their own standards. I hope you enjoy!

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