A buyer's purchase intent is a critical signal for understanding where your customers are in their buying journey. These insights not only can tell you a buyer's propensity to purchase, but also they can accurately focus your marketing efforts where it will drive the most impact. Join Samantha and her guest, John Steinert, CMO at TechTarget, as they discuss the importance of using purchase intent data to build long-term relationships with your customers and how to operationalize buyer's purchasing signals into targetable and actionable marketing plans.

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