ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Optimizing SDR Success w/Tracy Eiler"
Episode Synopsis
How do we build, structure, and organize SDR teams to be most successful? Should SDR's report to sales, or should they report to marketing? We answer these and more questions in our quest to cultivate sales and marketing acting as one cohesive team. Listen in with Samantha and her guest, Tracy Eiler, author of "Align to Achieve", and CMO at InsideView Technologies, as they discuss sales and marketing alignment and how to make the SDR function successful for the long term.
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