In this episode, hosts Asher Mathew and Kelly Sarabyn engage with Serrah Linares, Senior Vice President of Growth Innovation at Optum, in a compelling discussion on the future of healthcare partnerships. This episode unpacks how technology, APIs, and strategic alliances are reshaping healthcare delivery and innovation.Chapters5:02 - Healthcare tech: EMRs, APIs, and data exchange10:57 - Industry evolution: Adoption of technology in healthcare17:50 - Partnerships and interoperability in healthcare24:41 - AI and verticalized solutions in healthcare30:36 - Organizational structure and partnerships at UnitedHealthcare36:57 - Stakeholder alignment and making the business case42:25 - Challenges of partnering in the healthcare industryKey Takeaways1. Optum's Technological Edge: Optum builds and commercializes technology to fill gaps in healthcare, enhancing member engagement and service delivery.2. Interoperability and Innovation: The healthcare sector is gradually embracing digital transformation, driven by federal policies and the need for collaboration.3. API Marketplace as a Catalyst: Optum's API marketplace supports startups, fostering innovation in telehealth and virtual care.4. Data Protection vs. Sharing: Balancing data protection with the need for information sharing is crucial for improving healthcare outcomes.5. Strategic Stakeholder Engagement: Effective partnership initiatives require a compelling business case and alignment with company goals.

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