In this episode of the Unicorny podcast, you'll hear antidote to dullness in the conversation with Joerg Klueckmann, Head of Marketing at Finastra, the largest financial technology business in the world.  This episode explores the importance of creative vision in marketing and the challenges of executing that vision in complex organisations.Joerg Klueckmann shares his experience in managing tasks, aligning teams, and integrating marketing strategies within Finastra. He discusses the use of task management software like Clickup and the centralised ‘control tower’ tool which streamlines their go-to-market activities.Joerg also highlights the trend of centralising and decentralising marketing decision-making, allowing for specialisation while managing the complexity of a large organisation. And… the piece de resistance is when Joerg explains the creative vision behind Finastra TV and how they brought the idea to life.If you’re looking to streamline, improve collaboration, and align your teams, this episode is a must-listen. Joerg’s insights and practical tips will help you navigate the challenges of executing a creative vision in a complex marketing environment. About Joerg Klueckmann With more than 20 years of leadership experience, Joerg transformed global marketing organizations across the B2B software industry. He has led teams to become integrated, high performing and digital first. Joerg believes in focus, simplicity, and the courage to be different. He enjoys a good espresso and rides his mountain bike with passion. His superpower is endless positivity. Links  Full show notes: Unicorny.co.uk  LinkedIn: Joerg Klueckmann | Dom Hawes  Websites: Finastra | Selbey Anderson   Timestamped summary of this episode  00:01:12 - The Search for Creative Leadership  00:04:01 - The Importance of Product in Marketing  00:05:59 - The Transformation from Art to Science  00:08:15 - Incorporating Creative Vision into Marketing Strategy  00:12:40 - Importance of a Creative Vision  00:13:24 - Execution and Task Management  00:14:23 - Formulating Marketing Strategy  00:15:39 - Central Control Tower  00:18:50 - Marketing Alignment and the Sea of Sameness  00:25:31 - The Role of Marketing in Data Interpretation and Creativity  00:26:20 - The Conflict Between Data-Driven Marketing and Creativity  00:27:20 - The Creation of Finastra TV  00:29:03 - Benefits of Finastra TV  00:30:47 - Streaming Channel Strategy  00:37:39 - The Importance of Creative Concept in B2B Marketing  00:38:06 - Marketing Transformation in Enterprise  00:38:58 - Internal Agency and its Impact on External Agencies  00:39:50 - Finastra TV's Bold Vision  00:40:27 - Key Takeaways and Closing  

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