Listen "The Lead Quality Advantage: Fueling Sales Team Efficiency with Zahra Jivá"
Episode Synopsis
Whether you work in sales or marketing, your team’s efficiency and performance is always at risk of being negatively impacted by poor lead quality.This week, Rachel Ann Kreis and Jiaqi Pan are joined by Zahra Jivá, Director of Global Sales Strategy at Pipedrive to discuss lead qualification in sales and how AI is revolutionizing the way teams approach this major pain point. From structuring sales teams to harnessing tools like AI to assist team members and enhance productivity, Zahra brings plenty of insights to anyone looking to improve the employee and customer experience throughout all aspects of the sales process.Join us as we discuss:How churn clawback and commissions structures can impact sales reps performanceThe benefits and challenges of integrating AI features like the appointment assistant into the sales processAligning incentives to prioritize sale quality over sale quantityWhy it’s vital to both understand the reasons for success in sales and sales loss
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