Quotations from famous speakers, authors, and celebrities can be very appealing and can support your message. The same can be said of oft-quoted statistics. Today Mark and Darren discuss the importance of accuracy when using quotes and statistics, share a few examples, and provide simple yet effective advice for 'getting it right.'   SNIPPETS:   • Do due diligence   • Your reputation and credibility are at stake   • Verification sources abound…web searches, AI, etc. Use them   • "Stop quoting dead white men!" – Patricia Fripp   • Create your own quotes   • Quote the people who have influenced you…teachers, friends, family                                             • Your audience needs your perspective   • Verify EVERY quotation for accuracy   • Double check the context of every quote and statistic   • Name the source of each quote and statistic   • Your accuracy…and inaccuracy has a global reach

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