This episode is a captivating exploration of the power of storytelling through video content with the insightful Dusty Kennon. Dusty, with nearly a decade in content creation, offers tips on making your brand shine through engaging, story-driven videos on local business social media. Uncover the secrets to stand out, no big brand is needed.Dusty shares insights on niching down for greater value and connecting with customers. Learn about tailoring messages for various businesses, and the power of storytelling in standing out. You'll also find out how to get the most bang for your buck with your content, ensuring it not only reaches but resonates with your audience.In our exciting conclusion, Dusty simplifies video editing tools, emphasizing authenticity in content. Get budget-friendly tips and insights on connecting with Dusty for business help. So, tune in, and don't miss out on these invaluable insights that could potentially revolutionize your business's content strategy!KEY HIGHLIGHTS [01:22] Dusty's background and personal info[04:58] Thriving branding on a budget[08:32] Elevating your video content[11:37] Finding your WHY[19:10] Building credibility and consistency[27:23] Harnessing AI and video editing tools[32:02] Investing in short and long-form videos[38:42] Dusty's message for the rest of his life[40:33] How to connect with DustyNOTABLE QUOTES"The ‘why’ is so important especially in small businesses because you are your business." – Dusty"For small businesses, I think one of the best things you can do is quality content." – Dusty"The messaging is more important than the video quality." – Philip"If you’re going to invest in a webcam, get something that’s at least 1080p. That’s going to be really helpful." – Philip"I help people tell their stories with high-quality photography and videography because stories matter and they impact people in the professional and personal world." – Dusty"When you’re able to really focus on [your] message, that message can focus on you." – Dusty"If you’re a business, all of your content doesn’t need to be an ad. You need to give value to engage with people." – Dusty"Whatever content you’re doing, it needs to provide value. It doesn’t just need to be content for the sake of content." – Dusty"Make sure to niche down." – Philip"If you’re just getting started, the biggest thing that you need to do right now is credibility." – Dusty"Provide the value but leave them with a question." – Dusty"Everyone isn’t going to need what you do all the time. But you want to keep yourself in front of them so that when they need your service, they’re not going to not think of you." – Dusty"You want to leave them curious enough that they want to at least ask you a question and that gives you that warm introduction." – Philip"Don’t think that you have to wait until you have a great spot to actually film yourself." – Philip"When you’re thinking social media, you want to connect with people. People connect with people. People connect with stories." – Dusty"Just be yourself because that’s the best version of you." – DustyRESOURCESDustyWebsite: https://www.topshelfmediaco.com/  Instagram: https://www.instagram.com/topshelfmediaco/ LinkedIn: https://www.linkedin.com/in/dustin-kennon-9a1655157/ Facebook: https://www.facebook.com/topshelfmediaco/ Email: [email protected] PhilipInstagram: https://www.instagram.com/iamphilipsessions/?hl=enTikTok: https://www.tiktok.com/@philipsessionsLinkedin: https://www.linkedin.com/in/philip-sessions-b2986563/Facebook: https://www.facebook.com/therealphilipsessionsSupport the show

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