A 360-Degree Lesson on the Beer Business from Ken Hehir

Unfiltered
20/05/2020 58 min Episodio 79

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Episode Synopsis

We had the honor of talking with Ken Hehir, CEO of Tivoli Brewing Company, great friend, and mentor. Ken shared some of the lessons he's learned during his 30-year career in the beer industry including a few marketing and branding wins and losses. We also examined the false dichotomy between "big beer" and "craft beer" and discussed what the next 18-24 months might look like for the industry.  It was a fascinating interview.

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