Are you struggling to keep your marketing systems organized and your messaging fresh, especially as your business grows?Allen Falcon, CEO of Cumulus Global, knows the challenge all too well.In this episode, Allen shares how his company faced the complexity and limitations of juggling multiple disconnected marketing tools, leading to difficulties tracking engagement and client communications. Facing these challenges during the start of the pandemic, they took a bold step to consolidate five separate systems into one powerful platform, while simultaneously launching a redesigned website to streamline their entire process.Hosted by Kristi Mitchell, this conversation dives into:Why simplifying and integrating your marketing tech stack is crucial for efficiency and clarityHow setting hard deadlines and embracing “progress over perfection” helps teams move forwardThe importance of clean, curated data for smarter marketing outreachApproaches to follow-up strategies that engage both event attendees and registrants who don’t attendHow to tailor your messaging for different ideal client profiles without overloadingThe surprising benefits of injecting more personality and fun into your content and emailsWhy authentic, approachable, customer-focused messaging wins over tech jargon and formalitiesThe power of nurturing trusted advisor relationships to build long-term loyaltyIf you’re ready to optimize your marketing systems and craft messaging that truly resonates, this episode will inspire and guide you through practical steps to take action.Connect with Allen Falcon and Cumulus Global:Website: cumulusglobal.comEnjoyed this episode? Make sure to subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. See you next time on UNF*DGE Your Marketing with Kristi Mitchell.  Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

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