E33: How Rachael Wilde Turned Acne Struggles Into a $10M Skincare Brand

22/07/2024 1h 8min

Listen "E33: How Rachael Wilde Turned Acne Struggles Into a $10M Skincare Brand"

Episode Synopsis

How personal battles with acne inspired Rachael Wilde to create TBH Skincare and scale it to a $10 million success!From Family and Friends Funding to Major Retail DealsRachael Wilde reveals the journey from initial fundraising among family and friends to securing deals with Priceline and Kohl's for TBH Skincare.Merging with Boost LabLearn how merging TBH Skincare with Boost Lab propelled its growth by 4-5X and the strategic advantages behind the move.The Secret to Getting TBH Skincare Products into Over 1200 Retail OutletsRachael Wilde shares her insider tips on breaking into major retailers and the importance of building strong retail partnerships for TBH Skincare.Equity Crowdfunding and Private Equity for TBH Skincare's Startup GrowthUnderstand the challenges and successes Rachael Wilde faced while raising funds for TBH Skincare through equity crowdfunding and private equity investments.Building a Brand with Emotional and Visual ImpactRachael Wilde explains the importance of strong branding and how TBH Skincare's visual and emotional appeal captivated customers.The Role of E-commerce vs. Retail in TBH Skincare's Explosive GrowthThe strategic decisions behind balancing e-commerce and retail channels to maximise growth and customer reach for TBH Skincare.++++++++Follow Our Hosts On Instagram!Adam Hudson 👇 https://www.instagram.com/adamhudsonofficial/Eric Machado 👇 https://www.instagram.com/itsericmachado/James Denham 👇 https://www.instagram.com/itsjamesdenham/Mark Di Paola 👇 https://www.instagram.com/markdipaola/

More episodes of the podcast Unemployable