Non-diet coaches – this is how to make content that sells versus self-validating content. The key to content that sells for non-diet coaches is to use content to create a bridge between where the client is to where they want to be. If you don't feel like you are enough as a coach, you will default to creating self-validating content to feel enough. When you know the difference between self-validating content and content that serves, you can really focus on content that sells.. and ultimately gets you more paying clients. What you'll learn listening to this episode on content that sells versus self-validating content for non-diet coaching: Why your content isn't converting to paying clients How to know if you are creating self-validating content Key questions to ask yourself when you sit down to create content How to create content that bridges the gap in your ideal client's buying process Mentioned in the show: 4 simple steps to get more paying client event Mentorship Program Free Resources  Scholarship

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