Luxury Exposed | Can Perception Beat Craftsmanship? | Under the Brand

Under the Brand
30/09/2025 31 min
Luxury Exposed | Can Perception Beat Craftsmanship? | Under the Brand

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Episode Synopsis

How far can marketing hype carry a brand?Mark Mazzarese, a fifth-generation jeweler, and I cover: → When storytelling and influencers outshine real craftsmanship → Surprising lessons from luxury fakes and fails → What makes a brand genuinely high-end today → How custom tech like in-ear computers is changing the game → Why perception often beats product qualityListen now!

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