What happens when we put people’s stories at the heart of change? In this episode, I speak with Sarah Hand – midwife turned international health and development leader, and former CEO of Avert – about how storytelling, co-creation, and compassionate leadership can break down stigma, shift health behaviours, and create lasting impact.Sarah shares how personal stories can spark behaviour change and build empathy in ways data alone can’t, why co-creating with communities creates more meaningful and sustainable solutions, and what she learned from making the bold move to transition Avert’s core programmes to African-led organisations.If you’ve ever wondered how to use storytelling to drive social change or lead with more heart and bravery, this conversation will inspire you.What You’ll Learn in This Episode:Why personal stories are the missing piece in behaviour change communicationsHow co-creation with communities leads to more impactful, culturally relevant campaignsWhat compassionate leadership looks like in action – and why it mattersThe ongoing challenges of HIV stigma and misinformation, and how stories can help shift the dialResources & Links:Get the facts about sexual health and HIV on Be in the Know If You Enjoyed This Episode:Please follow the podcast, leave a review, and share it with a friend who cares about the power of storytelling for change. It really helps other creatives and change makers find us.00:00 Introduction to Uncover Your Story00:34 Meet Sarah Hand: A Journey of Compassionate Leadership02:36 Quick Fire Round: Getting to Know Sarah Hand06:14 The Power of Personal Stories in HIV Communication10:51 Cultural Sensitivity and Co-Creation in Storytelling18:41 Digital Storytelling and Behavior Change20:20 Challenges and Learnings in HIV Campaigns27:01 The Impact of USAID Cuts on HIV Programs39:01 Final Thoughts and TakeawaysAbout me: I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative. Download your free guide to growing your brand through soulful stories at: sarahoughton.co.uk/stories If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all.You can find me on: InstagramLinkedIn Do come and chat and let me know your storytelling challenges and successes. Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video: Brand Storytelling Brand Photography Documentary Stories

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