In this episode of Unconventional Wisdom about Conventional Wisdom, I had the absolute pleasure of sitting down with Cat How, the Co -Founder and Executive Creative Director of the global branding agency How and How. Cat’s journey from studying literature to shaping one of the most admired creative studios reminds us that careers don’t have to follow the rules to be remarkable.Our conversation explores the kind of leadership that feels both modern and deeply human. Cat opens up about why she believes transparency especially around money is a non-negotiable part of healthy company culture, and how she and her husband/partner build a team where creativity can truly thrive. One of my favorite topics we dive into is her “Goldilocks” approach to team size and structure, and how it helps keep creative teams aligned, supported, and empowered.We also discuss the realities behind the scenes: navigating imposter syndrome, embracing flexibility as the business expands, and the underrated power of documentation. Cat brings such refreshing honesty and clarity to every topic—this episode is packed with insights for leaders, creatives, and anyone building something meaningful.Key Topics We Explore:Cat’s unconventional transition from literature to designHow she built How and How into a globally recognized creative agencyThe importance of transparent leadership, especially around payWhy documentation is essential for a growing creative teamThe “Goldilocks size” approach to team structureHow culture is intentionally created and maintained across continentsNavigating performance reviews and open conversations about moneyThis conversation is packed with practical insights and unconventional lessons for entrepreneurs, business leaders, and anyone rethinking what success truly means.Listen on Spotify @Kim Miller - Hershon https://open.spotify.com/show/3roK1Ay... Listen on Apple Podcast @Kim Miller - Hershon https://podcasts.apple.com/us/podcast... Website :https://www.kimmillerhershon.com Connect with me on Linkedin : / kmillerhershon Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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