Listen "Fun run! Growing a running brand, Bryce McConville, Chicknlegs"
Episode Synopsis
In this episode, Parker sits down with Bryce McConville, former athlete and distance runner at the University of Miami, and the founder of Chicknlegs, a brand specializing in fun, comfortable, and unique apparel for distance runners.Bryce shares his entrepreneurial journey, starting college as he sought to stay connected to the running community. He discusses the origin of the brand name and how early, funny Instagram videos helped generate interest even before production. The brand quickly grew by connecting with the high school cross-country and track community, and now participates in major events like the New York and Chicago Marathons.What was covered:Athlete to Entrepreneur: Founding ChicknlegsCommunity-Driven Growth & Social Media ImpactDesign, Quality, and Product DevelopmentStrategic Inventory & Product Line ManagementAnalytical Approach to Business GrowthParker Nash Links:Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/ Chicknlegs Links: Website: https://www.chicknlegs.com/Instagram:https://www.instagram.com/chicknlegsrunning/?hl=en Facebook: https://www.facebook.com/ChicknLegsRunning TikTok: https://www.tiktok.com/@chicknlegs
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