In this episode, Leslie Danford, founder of Vitaminis, shares her journey of transitioning from a corporate career to launching her own vitamin supplement brand during the pandemic. Leslie discusses the development and unique aspects of Vitaminis' products, the challenges of starting up, the importance of feedback and iteration, her retail strategies, and her upcoming plans for Vitaminis.Leslie also highlights her strategy for gaining traction in retail, with a particular focus on sampling at natural grocery stores and leveraging feedback to iterate on the product. The conversation also covers the importance of packaging, retail placement, and the potential for growth in different markets.Listen now to see how Vitaminis is growing fast.What was covered:Leslie Danford's career journey and transition from corporate to entrepreneurshipChannel strategies and lessons learnedThe reality of organic social mediaThe power of multiple marketing channelsRetail as a growth driverThe importance of sampling and using QR codes to build an email listThe power of effective product placementParker Nash Links:Website: https://www.parkertnash.com/ LinkedIn: https://www.linkedin.com/in/-parkernash/ Leslie Danford’s Links:Website: https://vitaminisbrand.com/Instagram: https://www.instagram.com/vitaminisbrand/Facebook: https://www.facebook.com/VitaminisBrand/

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