ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Who Cares about Qual/Quant/Mixed?"
Episode Synopsis
Why are UX researchers in industry so focused on the type of methods we use in our daily jobs? Could this be a reason that some of our partners don't understand UX Research's value? In this episode we propose a radical idea; spend less time talking about Qual/Quant/Mixed backgrounds and focus more energy on things like domain expertise.
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