In this end-of-year strategy session, the hosts of Uncensored Entrepreneurs dive deep into what it takes to set your personal and business brand up for long-term success in 2025. Using the SWOT framework—Strengths, Weaknesses, Opportunities, and Threats—they share how to assess what’s working, what needs to go, and what to build on as the marketplace and digital landscape continue to evolve.This episode blends humor, truth, tactical insight, and vulnerability as the hosts reflect on brand identity, pivot points, AI disruption, and the often-overlooked power of consistency and authenticity. Whether you’re a seasoned entrepreneur or launching your brand for the first time, this is your practical, heart-centered roadmap for finishing the year strong and stepping boldly into the next.Key Takeaways:Why a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is the ultimate end-of-year brand auditThe importance of aligning your personal brand with your business mission and long-term visionHow to identify and outsource your weaknesses to increase revenue and energyWhy timing, audience needs, and strategic collaborations matter more than chasing trendsTips for overcoming imposter syndrome and staying true to your voice in a noisy marketThe role of authenticity in content—and why messy, real moments often outperform polished onesHow to embrace and integrate AI as a tool, not a threat, in your branding and systemsWhy consistent, values-aligned visibility will always outperform short-term hypeStrategic questions to ask when planning your 2025 offers, platforms, and partnershipsEncouragement to audit both your mindset and your messaging before the new year beginsYour Hosts:Starr Codd: Starr Codd is a business strategist, SaaS founder, and seven-figure entrepreneur who helps business owners scale online with automation, lead generation, and systems that create real freedom. After breaking through corporate glass ceilings and building a seven-figure beauty brand, she launched her all-in-one software and now empowers others to stop admiring someone else’s empire and build their own. Learn More: shehasclients.com Tina Torres-Wilson: Tina Torres-Wilson is a self-publishing expert and founder of Pink Door Marketing Agency, helping female entrepreneurs and coaches write, publish, and market their books to become best-selling authors. After overcoming personal hardships, she rebuilt her business and now empowers women to share their stories and grow their brands through her signature programs like Aspiring Authors Academy and 120 Days to Best Seller.  Learn More: ⁠pinkdoormarketingagency.com/ ⁠Robert Wall: Robert Wall is a best-selling author, transformational speaker, and business strategist who’s helped launch over $28 million in new programs. As the founder of The Branding Collaborative and creator of the YOUniversal Brand Alignment method, he guides entrepreneurs and leaders to build authentic brands aligned with their heart, mind, and soul. On stage or behind the mic, Robert brings real-world wisdom, unshakable faith, and a mission to help others rise, reconnect with purpose, and create lives they don’t need a break from. Learn more: brandingcollaborative.com

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